A New Logo for the Como Derby Dames
A little context: This logo redesign occurred before the team made a name transition from Como Derby Dames to Como Roller Derby. (More about that below)
Challenge
Fans often commented that they couldn’t read the text on the existing logo, so the league decided to make a change in 2016. However, as a skater myself, I was fond of the original Como logo and didn’t want to lose it completely.
Solution
For the redesign, I kept the main skate design element but brought in some cleaner text and visuals to make it easier to read. I do still love the more aggressive vibe of the original, and I use it in various throwback and spin-off merch designs.
And Then, a Second Revamp for a New Name
In 2018, as part of a bigger shift in the world of roller derby to a more gender inclusive culture, the league decided to ditch the “Dames” and become Como Roller Derby. At that time, I also added a simple wordmark logo that provided more flexibility for collateral and merch. (If you’re not familiar with derby, the jammer wears a star, and the pivot wears a stripe.)
Spin-offs and Special Occasion Logos
