Challenge
A new generation was taking over Reed Heating and AC, an established local family business. The new owners wanted to freshen up the brand with a cleaner, more streamlined look—without losing the brand recognition the company had developed over the course of three generations.
Solution
I identified a close but clean substitute for the existing logo font, removed the black lines, and worked closely with one of the new owners to develop a new take on the original sun/ice theme.
The new logo in the wild
