Creative Director
Digital Marketer
Graphic Designer
Brand Manager
Content Creator
Social Media Manager
Copywriter and Editor
Creative Director
Digital Marketer
Graphic Designer
Brand Manager
Content Creator
Social Media Manager
Copywriter and Editor
A new generation was taking over Reed Heating and AC, an established local family business. The new owners wanted to freshen up the brand with a cleaner, more streamlined look—without losing the brand recognition the company had developed over the course of three generations.
I identified a close but clean substitute for the existing logo font, removed the black lines, and worked closely with one of the new owners to develop a new take on the original sun/ice theme.
©2024 Summer Foote