B2B Account-Based Marketing (ABM):
Display Ads, Paid Social, and Direct Mail
For multi-touch, multi-channel ABM campaigns — targeted toward buyers at specific accounts — I brainstorm with my team to write emails and ad and landing page copy, and I oversee creative design and develop direct mail pieces.
B2C and Nonprofit Direct Mail
For a more targeted approach, catch your prospects offline. I created mail pieces for Direct Impaqt and its Mid-Missouri clients, as well as Northwest Regional Primary Care Association. Here are some example pieces.
Flyers are an awareness mainstay and offer the opportunity to be creative in order to grab people’s attention. Here’s a sampling of flyers I have created for logal orgs.