Good content marking delivers real value and ushers an audience through the marketing funnel in a genuinely informative and helpful way. I have over 20 years of experience writing, editing, and honing a message for an audience—including newspaper reporting, magazine editing, academic recruiting and student support, nonprofit marketing, B2B and small business advertising, and SEO content development.
Writing Samples
Blog posts written for Business Talent Group. For a full view of all of my BTG blog bylines, visit my BTG author page.
Editing Samples
Blog posts for Business Talent Group that I produced and edited alongside BTG talent or leadership authors.
Long-Form Content Pieces
2021 High-End Independent Talent Report — Business Talent Group
Thought leadership/Content marketing/Lead generation [45 pages]
Audience: F1000 executives
For this annual piece, I was responsible for all of the graphic design—including editorial layout, charts, and infographics—and assisted in synthesizing the data and writing the copy, as well as promoting the piece and spin-off content through advertising, emails, and social media.
The Life Science Leader’s Guide to On-Demand Talent — Business Talent Group
Content marketing/Lead generation [13 pages]
Audience: Director, VP, and above, F1000 pharma and biotech companies
I wrote the copy and designed this sales-oriented piece in its entirety.
2021 Skills Index — Business Talent Group
Thought leadership/Content marketing/Lead generation [29 pages]
Audience: F1000 executives
For this annual piece, I was responsible for all of the graphic design—including editorial layout, charts, and infographics—and assisted in synthesizing the data and writing the copy, as well as promoting the piece and spin-off content through advertising, emails, and social media.
On-Demand Talent for Critical Remote Work — Business Talent Group
Scrolling infographic
Audience: F1000 executives
Copywriting and design
Branding and Logos | Content Marketing | Advertising | Nonprofit Communication and Fundraising | Social Media Marketing | Merch and Swag Design