Content Marketing

Square

Writing Samples

Blog posts written for Business Talent Group. For a full view of all of my BTG blog bylines, visit my BTG author page.


Editing Samples

Blog posts for Business Talent Group that I produced and edited alongside BTG talent or leadership authors.


Long-Form Content Pieces

2021 High-End Independent Talent Report — Business Talent Group
Thought leadership/Content marketing/Lead generation [45 pages]
Audience: F1000 executives

For this annual piece, I was responsible for all of the graphic design—including editorial layout, charts, and infographics—and assisted in synthesizing the data and writing the copy, as well as promoting the piece and spin-off content through advertising, emails, and social media.


The Life Science Leader’s Guide to On-Demand Talent — Business Talent Group
Content marketing/Lead generation [13 pages]
Audience: Director, VP, and above, F1000 pharma and biotech companies

I wrote the copy and designed this sales-oriented piece in its entirety.


2021 Skills Index — Business Talent Group
Thought leadership/Content marketing/Lead generation [29 pages]
Audience: F1000 executives

For this annual piece, I was responsible for all of the graphic design—including editorial layout, charts, and infographics—and assisted in synthesizing the data and writing the copy, as well as promoting the piece and spin-off content through advertising, emails, and social media.


On-Demand Talent for Critical Remote Work — Business Talent Group
Scrolling infographic
Audience: F1000 executives

Copywriting and design