Resume

Experience

2022 - Present

Creative Director

Business Talent Group, a Heidrick & Struggles Company

Lead marketing and creative initiatives for the interim talent business of a global leadership advisory firm, helping transform executive expertise and complex business insights into clear, engaging content and campaigns that support business growth:

Directed the creative execution of a multi-year post-acquisition brand transition, evolving messaging, visual identity, and brand standards to align two brands while maintaining audience trust and continuity
Partnered with executives to shape and amplify thought leadership, including reports, playbooks, presentations, articles, and digital campaigns
Conceived and led the development of three flagship thought leadership playbooks, directing strategy, content, creative execution, and LinkedIn campaigns that generated 1,458 qualified leads and contributed to new business opportunities
Managed and mentored an in-house designer, overseeing creative quality and the successful delivery of concurrent marketing initiatives
Supported live and virtual events (sales and recruiting) with booth design, banners and signage, collateral, swag, and presentation development

2021 - 2022

Sr. MarComm Communications Specialist,
Social Media Manager

Business Talent Group

My second role with BTG expanded to include managing social media, establishing an employee advocacy program, and playing a more strategic role in display and lead gen campaigns.

2019 - 2021

Marketing and Design Specialist

Business Talent Group

In my initial role with BTG, I designed sales collateral, infographics, social media assets, and ads; wrote blog posts, case studies, and marketing and sales emails; and laid out long-form content pieces.

2014 - 2019

Graphic Designer

Northwest Regional Primary Care Association

Designed all marketing and fundraising materials, including creating unique visual branding for 14 conferences, as well as the organization at large: logos, brochures, flyers, event programs, prospectuses, signs, and annual reports

2014 - 2019

Freelance Marketing Designer

Columbia, MO and Remote

I helped clients identify marketing needs and goals, reach key audiences, develop brands, advertise events, fundraise, and report to stakeholders. Some of the organizations I worked with:

Hallie Thompson for U.S. Congress
Gnome Hot Sauce
League of Women Voters, Seattle
Montana Primary Care Association
EyePACS
Embodied Work Yoga & Massage
2BuyAg
Merces Consulting
Bodymind Massage Therapy
Columbia Farmers Market
Direct Impaqt

Education

2020 -2021

University of Missouri

Masters Coursework, Strategic Communication

Twelve credit hours of graduate coursework toward MA, Journalism, emphasis in strategic communication (4.0 GPA, looking forward to going back when the timing is right)

2005

University of Missouri

Bachelor of Journalism, Magazine

Bachelor of Journalism, emphasis in magazine editing (Missouri Journalism Scholar, graduated cum laude)

1998

Medill-Northwestern Journalism Institute

Northwestern University

As a rising high school senior, attended this fast-paced four-week journalism immersion program