- Elevate, expand, and ensure consistency of visual branding across marketing and sales materials
- Execute post-acquisition brand transition
- Strategize and execute advertising campaigns
- Devise social strategy and manage day-to-day execution
- Create content—from social assets to thought leadership
Summer Foote
Creative Director
Digital Marketer
Graphic Designer
Brand Manager
Content Creator
Social Media Manager
Copywriter and Editor
Summer Foote
Creative Director
Digital Marketer
Graphic Designer
Brand Manager
Content Creator
Social Media Manager
Copywriter and Editor
About Me
I love making things and getting my hands dirty. I have a passion for user-focused design that is functional, clear, and clever—whether in advertising or pottery. My career began in magazine writing and editing, but lately I've been doing all things creative in marketing, from devising and executing ad campaigns to navigating a brand transition throughout the course of an acquisition and integration. On the side, I'm throwing pots, fostering kittens, and designing roller derby merch.
- Dogs: Maggie and Boone
- Hobbies: Growing tomatoes and throwing pots
- Volunteer gig: Fostering dogs and cats
- Favorite sandwich: Murry's JP's grilled cheese
Professional Focus Areas
Digital Marketing
Ad copy and design and campaign strategy and execution across display and social media channels
Branding and Logo Design
Clever and creative logo design to capture the spirit of an organization, alongside a deep understanding of the importance of culture, voice, and consistency across a brand
Merch, Swag, and Events
Booth design, event outreach, and collateral, plus creative merch design and employee swag
Social Media Strategy and Management
Three years' experience managing a B2B social account with a focus on LinkedIn audience growth and engagement
Content Marketing
20+ years of experience writing, editing, storytelling, and honing a message for an audience; understanding of SEO and inbound and outbound content strategies
Nonprofit Fundraising
Storytelling to reach donors, fostering community partnerships for collaborative marketing, and creating on-point merch for revenue generation
Resume
Experience
2022 - Present
Creative Director,
Social Media Manager
Social Media Manager
Business Talent Group,
a Heidrick & Struggles Company
a Heidrick & Struggles Company
2021 - 2022
Sr. MarComm Communications Specialist,
Social Media Manager
Social Media Manager
Business Talent Group
My second role with BTG expanded to include managing social media and playing a more strategic role in display and lead gen campaigns.
2019 - 2021
Marketing and Design Specialist
Business Talent Group
In my initial role with BTG, I designed sales collateral, infographics, social media assets, and ads; wrote blog posts, case studies, and marketing and sales emails; and laid out long-form content pieces.
2014 - 2019
Graphic Designer
Northwest Regional Primary Care Association
Designed all marketing and fundraising materials, including creating unique visual branding for 14 conferences, as well as the organization at large: logos, brochures, flyers, event programs, prospectuses, signs, and annual reports
2014 - 2019
Freelance Marketing Designer
Columbia, MO and Remote
I helped clients identify marketing needs and goals, reach key audiences, develop brands, advertise events, fundraise, and report to stakeholders. Some of the organizations I worked with:
- Hallie Thompson for U.S. Congress
- Gnome Hot Sauce
- League of Women Voters, Seattle
- Montana Primary Care Association
- EyePACS
- Embodied Work Yoga & Massage
- 2BuyAg
- Merces Consulting
- Bodymind Massage Therapy
- Columbia Farmers Market
- Direct Impaqt
Education
2020 -2021
University of Missouri
Masters Coursework, Strategic Communication
Twelve credit hours of graduate coursework toward MA, Journalism, emphasis in strategic communication (4.0 GPA, looking forward to going back when the timing is right)
2005
University of Missouri
Bachelor of Journalism, Magazine
Bachelor of Journalism, emphasis in magazine editing (Missouri Journalism Scholar, graduated cum laude)
1998
Medill-Northwestern Journalism Institute
Northwestern University
As a rising high school senior, attended this fast-paced four-week journalism immersion program
Tools and Tech
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Adobe Creative Suite
-
Wordpress, HTML, Squarespace, Wix
-
LinkedIn Campaign Manager
-
6sense, Rollworks, Terminus
-
Sprout and Sprout Advocacy
-
Microsoft Office including PPT deck creation
-
Figma
-
Uberflip
-
AP and Chicago Styles
-
SEO
-
ChatGPT and Jasper AI
Certifications
-
Google UX Design Certification, in progress
-
HubSpot Social Media Marketing Certification, 2020
-
General Assembly Level 1 Marketing, 2019
Testimonials
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Name
Title
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Helen Floyd
Art Director
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Erica Anderson
Art Director
Portfolio
Como Roller Derby Merch
Brand, Products
Gnome Sauce
Brand, Products
2BuyAg
Brand, Digital
The Pet Gala
Brand
Reed HVAC Logo Design
Brand
NWRPCA Conference Branding
Brand, Print
Missouri is often called the puppy mill capital of America. Our beautiful state has a pretty terrible track record when it comes to protecting companion animals and preventing backyard breeding and overcrowded shelters. Because of that, fostering is especially important here, and it saves tens of thousands of lives every year.
Meet some sweet friends my family has fostered through Columbia Second Chance and the Central Missouri Humane Society. And please reach out to your local rescue or shelter to inquire about fostering!
Get in Touch
What do you have in mind? Let’s talk!
- Location: Columbia, MO
- Email: [email protected]
- Phone: 573-818-2033