Summer Foote

Creative Director

Digital Marketer

Graphic Designer

Brand Manager

Content Creator

Social Media Manager

Copywriter and Editor

Summer Foote

Creative Director

Digital Marketer

Graphic Designer

Brand Manager

Content Creator

Social Media Manager

Copywriter and Editor

About Me

I love making things and working with a creative team to bring fun and clever ideas to life. My career began in magazine writing and editing, but lately I've been doing all things creative in B2B marketing, from devising and executing ad campaigns to navigating a brand transition throughout the course of an acquisition.

  • Roller derby name: Apple Sass
  • Dogs: Maggie and Boone
  • Creative hobby: Making roller derby merch
  • Passion project: Fostering dogs and cats
  • Favorite local sandwich: Murry's JP's grilled cheese
  • Preferred form of wheeled transportation: Roller skating
Professional Focus Areas
Digital Marketing

Ad copy and design and campaign strategy and execution across display and social media channels

Branding and Logo Design

Clever and creative logo design to capture the spirit of an organization, alongside a deep understanding of the importance of culture, voice, and consistency across a brand

Merch, Swag, and Events

Booth design, event outreach, and collateral, plus creative merch design and employee swag

Social Media Strategy and Management

Three years' experience managing a B2B social account with a focus on LinkedIn audience growth and engagement

Content Marketing

20+ years of experience writing, editing, storytelling, and honing a message for an audience; understanding of SEO and inbound and outbound content strategies

Nonprofit Fundraising

Storytelling to reach donors, fostering community partnerships for collaborative marketing, and creating on-point merch for revenue generation

Resume
Experience
Creative Director,<br>Social Media Manager
2022 - Present
Creative Director,
Social Media Manager
Business Talent Group,
a Heidrick & Struggles Company
  • Elevate, expand, and ensure consistency of visual branding across marketing and sales materials
  • Execute post-acquisition brand transition
  • Strategize and execute advertising campaigns
  • Devise social strategy and manage day-to-day execution
  • Create content—from social assets to thought leadership
Sr. MarComm Communications Specialist,<br>Social Media Manager
2021 - 2022
Sr. MarComm Communications Specialist,
Social Media Manager
Business Talent Group

My second role with BTG expanded to include managing social media and playing a more strategic role in display and lead gen campaigns.

Marketing and Design Specialist
2019 - 2021
Marketing and Design Specialist
Business Talent Group

In my initial role with BTG, I designed sales collateral, infographics, social media assets, and ads; wrote blog posts, case studies, and marketing and sales emails; and laid out long-form content pieces.

Graphic Designer
2014 - 2019
Graphic Designer
Northwest Regional Primary Care Association

Designed all marketing and fundraising materials, including creating unique visual branding for 14 conferences, as well as the organization at large: logos, brochures, flyers, event programs, prospectuses, signs, and annual reports

2014 - 2019
Freelance Marketing Designer
Columbia, MO and Remote

I helped clients identify marketing needs and goals, reach key audiences, develop brands, advertise events, fundraise, and report to stakeholders. Some of the organizations I worked with:

  • Hallie Thompson for U.S. Congress
  • Gnome Hot Sauce
  • League of Women Voters, Seattle
  • Montana Primary Care Association
  • EyePACS
  • Embodied Work Yoga & Massage
  • 2BuyAg 
  • Merces Consulting
  • Bodymind Massage Therapy
  • Columbia Farmers Market
  • Direct Impaqt
Education
2020 -2021
University of Missouri
Columbia, MO

Twelve credit hours of graduate coursework toward MA, Journalism, emphasis in strategic communication (4.0 GPA, looking forward to going back when the timing is right)

2005
University of Missouri
Columbia, MO

Bachelor of Journalism, emphasis in magazine editing (Missouri Journalism Scholar, graduated cum laude)

1998
Medill-Northwestern Journalism Institute
Northwestern University

As a rising high school senior, attended this fast-paced four-week journalism immersion program

Tools and Tech
  • Adobe Creative Suite
  • Wordpress, HTML, Squarespace, Wix
  • LinkedIn Campaign Manager
  • 6sense, Rollworks, Terminus
  • Sprout and Sprout Advocacy (Bambu)
  • Microsoft Office including PPT deck creation
  • Uberflip
  • AP and Chicago Styles
  • SEO
  • ChatGPT and Jasper AI
Adobe Creative Cloud
  • Indesign
  • Illustrator
  • Photoshop
  • After Effects
  • Animate
  • Premiere
  • Acrobat
Testimonials
Portfolio

Missouri is often called the puppy mill capital of America. Our beautiful state has a pretty terrible track record when it comes to protecting companion animals and preventing backyard breeding and overcrowded shelters. Because of that, fostering is especially important here, and it saves tens of thousands of lives every year. 

Meet some sweet friends we have fostered through Columbia Second Chance and the Central Missouri Humane Society. And please reach out to your local rescue or shelter to inquire about fostering!

Rosie
Rosie
Marley
Marley
Otis
Violet
Violet
Franklin
Franklin
Basil
Basil
Boone
Boone
Roscoe
Cam
Cam
Parsley
Mila
Mila
Mariah
Sadie
Sadie
Charlie
Charlie
Percy
Sky
Sky
Sage
Sage
Monte
Monte
Get in Touch

What do you have in mind? Let’s talk!