Summer Foote
Summer Foote

Creative Director

Digital Marketer

Graphic Designer

Brand Manager

Content Strategist

Copywriter and Editor

Ceramic Artist

Summer Foote
Summer Foote

Creative Director

Digital Marketer

Graphic Designer

Brand Manager

Content Strategist

Copywriter and Editor

Ceramic Artist

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About Me

I help organizations communicate complex ideas through thoughtful strategy, compelling content, and purposeful design.


I'm a marketing and creative strategist with a background in journalism and more than 15 years of experience developing brands, thought leadership, and integrated marketing campaigns. I enjoy partnering with organizations to turn expertise into clear, engaging communications that connect with audiences and drive results.

 

When I'm not working, I'm usually in the pottery studio, designing merch for local orgs and projects, or volunteering in animal rescue.

  • Dogs: Maggie and Boone
  • Hobbies: Growing tomatoes and throwing pots
  • Volunteer gig: Fostering dogs and cats
  • Favorite sandwich: Murry's JP's grilled cheese
Professional Focus Areas
Digital Marketing

Ad copy and design and campaign strategy and execution across display and social media channels

Branding and Logo Design

Clever and creative logo design to capture the spirit of an organization, alongside a deep understanding of the importance of culture, voice, and consistency across a brand

Merch, Swag, and Events

Booth design, event outreach, and collateral, plus creative merch design and employee swag

Social Media Strategy and Management

Three years' experience managing a B2B social account with a focus on LinkedIn audience growth and engagement

Content Marketing

20+ years of experience writing, editing, storytelling, and honing a message for an audience; understanding of SEO and inbound and outbound content strategies

Nonprofit Fundraising

Storytelling to reach donors, fostering community partnerships for collaborative marketing, and creating on-point merch for revenue generation

Resume
Experience
Creative Director
2022 - Present
Creative Director
Business Talent Group, a Heidrick & Struggles Company

Lead marketing and creative initiatives for the interim talent business of a global leadership advisory firm, helping transform executive expertise and complex business insights into clear, engaging content and campaigns that support business growth:

  • Directed the creative execution of a multi-year post-acquisition brand transition, evolving messaging, visual identity, and brand standards to align two brands while maintaining audience trust and continuity
  • Partnered with executives to shape and amplify thought leadership, including reports, playbooks, presentations, articles, and digital campaigns
  • Conceived and led the development of three flagship thought leadership playbooks, directing strategy, content, creative execution, and LinkedIn campaigns that generated 1,458 qualified leads and contributed to new business opportunities
  • Managed and mentored an in-house designer, overseeing creative quality and the successful delivery of concurrent marketing initiatives
  • Supported live and virtual events (sales and recruiting) with booth design, banners and signage, collateral, swag, and presentation development
Sr. MarComm Communications Specialist,<br>Social Media Manager
2021 - 2022
Sr. MarComm Communications Specialist,
Social Media Manager
Business Talent Group

My second role with BTG expanded to include managing social media, establishing an employee advocacy program, and playing a more strategic role in display and lead gen campaigns.

Marketing and Design Specialist
2019 - 2021
Marketing and Design Specialist
Business Talent Group

In my initial role with BTG, I designed sales collateral, infographics, social media assets, and ads; wrote blog posts, case studies, and marketing and sales emails; and laid out long-form content pieces.

Graphic Designer
2014 - 2019
Graphic Designer
Northwest Regional Primary Care Association

Designed all marketing and fundraising materials, including creating unique visual branding for 14 conferences, as well as the organization at large: logos, brochures, flyers, event programs, prospectuses, signs, and annual reports

2014 - 2019
Freelance Marketing Designer
Columbia, MO and Remote

I helped clients identify marketing needs and goals, reach key audiences, develop brands, advertise events, fundraise, and report to stakeholders. Some of the organizations I worked with:

  • Hallie Thompson for U.S. Congress
  • Gnome Hot Sauce
  • League of Women Voters, Seattle
  • Montana Primary Care Association
  • EyePACS
  • Embodied Work Yoga & Massage
  • 2BuyAg 
  • Merces Consulting
  • Bodymind Massage Therapy
  • Columbia Farmers Market
  • Direct Impaqt
Education
2020 -2021
University of Missouri
Masters Coursework, Strategic Communication

Twelve credit hours of graduate coursework toward MA, Journalism, emphasis in strategic communication (4.0 GPA, looking forward to going back when the timing is right)

2005
University of Missouri
Bachelor of Journalism, Magazine

Bachelor of Journalism, emphasis in magazine editing (Missouri Journalism Scholar, graduated cum laude)

1998
Medill-Northwestern Journalism Institute
Northwestern University

As a rising high school senior, attended this fast-paced four-week journalism immersion program

Tools & Tech
  • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Animate, After Effects, Acrobat)
  • Wordpress, HTML, Squarespace, Wix
  • LinkedIn Campaign Manager
  • 6sense, Rollworks, Terminus
  • Sprout and Sprout Advocacy
  • Microsoft Office including PPT deck creation
  • Figma
  • Canva
  • SEO
  • Generative AI (ChatGPT, Jasper, Adobe Firefly, Perplexity)
Awards & Certifications
  • B2B Marketing Innovation Award, Honorable Mention, 2025
  • UX Design: Four Completed Google Courses
  • HubSpot Social Media Marketing Certification
  • General Assembly Level 1 Marketing Certificate
Portfolio
The Transformation Playbook — Heidrick
Content,Copy,Digital,Print,Social
Hallie Thompson for US Congress
Brand
NWRPCA Conference Branding and Materials
Brand,Event,Nonprofit,Print
Direct Mail Design — Direct Impaqt
Print
Gnome Hot Sauce bottles
Gnome Sauce
Brand,Products
Second Chance Infographics
Content,Nonprofit,Social
Zeffy Fundraiser for Second Chance
Event,Nonprofit
Save Historic Broadway
Nonprofit,Print
Montana Primary Care Association
Event,Nonprofit,Print
The Pet Gala
Brand,Digital,Event,Nonprofit
Columbia Farmer’s Market
Event,Nonprofit,Print
SEO / Blog Writing Samples
Content,Copy
Como Roller Derby Merch
Brand,Products
Como Roller Derby Logo Redesign
Brand
2BuyAg
Brand,Digital
Reed HVAC Logo Design
Brand
The Skatey Bunch
Como Roller Derby Flyers and Print Materials
Print

Boone Dog Pottery

Named for a very special larger-than-life Great Pyrenees mix, Boone Dog Pottery is my small in-house art studio.

Fosters

Missouri is often called the puppy mill capital of America. Our beautiful state has a pretty terrible track record when it comes to protecting companion animals and preventing backyard breeding and overcrowded shelters. Because of that, fostering is especially important here, and it saves tens of thousands of lives every year. 

Meet some sweet friends my family has fostered through Columbia Second Chance and the Central Missouri Humane Society. And please reach out to your local rescue or shelter to inquire about fostering!

Rosie
Rosie
Marley
Marley
Otis
Violet
Violet
Franklin
Franklin
Basil
Basil
Boone
Boone
Roscoe
Cam
Cam
Parsley
Mila
Mila
Mariah
Sadie
Sadie
Charlie
Charlie
Percy
Sky
Sky
Sage
Sage
Monte
Monte
Walter
Anne
Anne
Gladys
Gladys
Lionel
Bartholomeow
Beatrice
Beatrice
Get in Touch

What do you have in mind? Let’s talk!

  • Location: Columbia, MO
  • Email: summerfoote@gmail.com
  • Phone: 573-818-2033

©2026 Summer Foote